« 2 Important Tools You Need Before Launching Your Site | Home | Advertising Your Site in Directories »
9 Important On-Page SEO Steps
SEO – Search Engine Optimization
You must optimize your site in order to get the best organic rankings in the search engines. But there are two parts when optimizing, on-page and off-page.
Before starting to advertise, your site should be well on-page optimized to help the search engines to find you. To get this, there are some easy techniques you must follow. This doesn’t mean your site will get good rankings just for doing this but it will help a lot when doing your off-page optimization and advertising.
Whatever the topic of your site is about, try to use the next 9 steps when building it.
-
Between the <head> and </head> HTML code:
1- TITLE
You must place the title of your site trying always to use your main keyword.
The HTML code is
<title>Your title goes here</title>
As an example, for this site it could be
<title>Franchise Business</title>
2- DESCRIPTION
Next, a short description of your site. You must also use your primary keyword and if you can and sounds good, try to use a secondary keyword too. The code is
<meta name=”description” content=”Your description goes here”>
3- KEYWORDS
The keywords you want your site to rank well. You have to do a selection of the most relevant keywords for your content and what you are offering. The code is
<meta name=”keywords” content=”Your keywords go here”>
-
The next steps go within the <body> and </body> HTML code
4- HEADER TAGS
Use header tags trying to place your primary keyword between them. Header tags are <h1>, <2>, <3>… When typing your header use the following code
<h1>Your header goes here</h1>
5-BOLD, ITALICE and UNDERLINE Features
Use bold, italice and underline features for your main keywords. Don’t over do it but use it properly. You can bold your primary keyword at the very beginning and at the end of your content. Also, underline or italice it once in the middle. Just look natural!
6- “ALT” CODE
Use the “alt” code for your images on your site. You must place your primary keyword on it. This way, the text with your keyword is shown when the mouse is placed over the picture and the search engines find the keyword again. The code is
<img border=”0″ src=”http://www.Your domain here.com/images/1.jpg” alt=”Your text here”>
7-PRIMARY KEYWORD
Place your primary keyword once at the very beginning of your content and once at the vey end.
8- PRIVACY POLICE, DISCLAIMER, TERMS and CONDITIONS, CONTACT
Build above four sites in your domain if needed. One for Privacy Police, another for Disclaimer, another for Terms and Conditions and the last for Contact Us. It would be www.yourdomain.com/privacy_police.html and so on.
Then, place links to those sites in every sales page in your domain.
9- SITEMAP and ROBOTS.txt
Build a site map for the search engines and place it in your domain. It would be
www.yourdomain.com/sitemap.xml
Go here to do it for free www.xml-sitemaps.com. Once done, download it to your computer and then upload it to your server.
Build a robots.txt file and upload it to your server.
*****************
Those are the 9 steps you must follow before advertising your site and starting off-page SEO as building links to your site. This on the next post.
Topics: Search Engine Optimization | No Comments »